Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Food is more than just sustenance––it can be a wild romp through a fiery hellscape in the case of Nashville hot chicken, or a joyride on a geyser of steaming hot broth if the dish is soup dumplings.
Digging into a flavorful favorite like barbecue or boba doesn’t just satiate hunger, it jumpstarts the nervous system, according to a new campaign from Postmates that draws a direct line between mealtime and synapses.
The work, called “This Is Your Brain on Food,” launches today with a series of animated short videos that bring to life the visceral pleasure of eating doughnuts, sushi and other noshes.
“We’re leaning into what it feels like when you take that first bite of some spectacular dish,” David
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in