When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser’s culture-defining “Whassup”? Apple’s iconic “1984”? Or is it something less obvious, like Monster.com’s 2009 “Double Take” or Reddit’s 5-second micro-ad from 2021?
Here at ADWEEK, we wanted to know what agency professionals viewed as their favorite Super Bowl spots, as well as get a little insight into what they believe makes a great spot. After all, these are the creatives in the rooms where it happens.
So what exactly makes a successful Big Game ad? “Creating emotion,” said Ross Martin, president of independent agency Known.
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