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T-Mobile’s viral campaigns with Scrubs alums Zach Braff and Donald Faison have taken over Super Bowl and holiday TV marketing—and for good reason.
From a Grease-themed ad with John Travolta to a Love Actually spoof—and even a parody of “I Feel Pretty”—the partnership has changed how T-Mobile approaches its creative campaigns and relationships with talent.
In the latest episode of Adweek’s Adnatomy, we spoke with Faison and Braff, T-Mobile’s Mike Katz and Panay Films’ Andrew Panay and Brian Klugman on their unusual brand partnership.
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