Carls Jr "Garage" | Adweek Carls Jr "Garage" | Adweek
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Carls Jr "Garage"

  • January 8, 2008, 4:59 PM EST
"This?" says a garage mechanic, pointing to the wrapper around his fast-food hamburger. "It's cheese paper - the paper that goes all around the burger, with all the melted cheese on it.
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