California Milk Advisory Board "Alcatraz" | Adweek California Milk Advisory Board "Alcatraz" | Adweek
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California Milk Advisory Board "Alcatraz"

  • January 23, 2008, 12:34 AM EST
Alcatraz, 1952. A prison guard torments a prisoner: "You finally made it to California, didn't you, Frankie?" he says. The guard describes "all that Monterey Jack" in San Francisco and the "bubbling mozzarella" in North Beach.
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