Budget "Aromatherapy" | Adweek Budget "Aromatherapy" | Adweek
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Budget "Aromatherapy"

  • January 23, 2008, 12:21 AM EST
The Budget idea team wants to push luxury to make "the driving experience more enjoyable." For $49 a day, customers can rent Jaguars, Town Cars and Grand Marquises with leather seats, CD players and aromatherapy candles.
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