Does Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video] | Adweek Does Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video] | Adweek
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Does Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video]

Looks like it, based on 7 of this year's CGI spectaculars

If it sometimes seems as though summer blockbuster trailers use the same tricks to advertise what seem to be the exact same movie over and over again, that's because they do. The trailers for Captain America: Winter Soldier, Godzilla, Transformers: Age of Extinction, Guardians of the Galaxy, X-Men: Days of Future Past, The Amazing Spiderman and Jupiter Ascending all hit the same highs and lows, have the same rhythm and beats, and as this 90-second supercut shows, match massive explosions to intense gazes with plodding predictability. Check this out and you will have even less of a reason to look up from your phone before the movie proper begins.

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