Brand Marketing

PayPal Acquires Honey for $4 Billion

Paypal is acquiring Honey for $4 billion and plans on integrating its technology for its merchants.

PopSugar’s Sugar Chalet Is a Curated Winter Wellness Retreat

Spa and fitness events are expected to continue rising in popularity.

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday

Thanksgiving alternative inspires experiential and social campaigns by brands including Taco Bell, Grey Goose and Sabra.

What the Popeyes Chicken Sandwich Can Teach Us About Going Viral and Connecting With Communities

Fernando Machado, God-is Rivera and Angela Brown on what they learned from going viral at Brandweek.

How CMO Jennifer Breithaupt Built Brand Love at Citi ‘From The Inside Out’

Breithaupt didn’t just rip apart Citi’s past marketing initiatives. She had to get everybody inside the company on board.

Fast-Fashion Is Having Its Reckoning as Consumers Become More Environmentally Conscious

For the increasingly aware consumer, cheap means that someone else is paying: the worker in a sweatshop—or, ultimately, our planet.

New Snapchat Data Shows That Gen Z Plans to Shop Big This Black Friday and Cyber Monday

More than half of Gen Z are planning to spend $250 or more during this timeframe, online and in-store.

Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure

Jim Beam, Barbie and Downton Abbey all see success with unique rentals.

LA Rams CMO Ronalee Zarate-Bayani on Reimagining a Beloved Brand

CMO Ronalee Zarate-Bayani shares the franchise's marketing game plan on this episode of Top of Mind.

An Elf-Themed Hotel Suite; Can AI Fool You? Wednesday’s First Things First

Plus, the battle over sharing passwords.