Chrissy Teigen and Top Marketers Shined at Brandweek
Brandweek brought over 700 brand marketers to Palm Springs over Nov. 3-6 to discuss trends and the future of the advertising ecosystem.
Inside the Streaming Services’ Scheduling Struggles
As more streaming services come onto the scene, companies are trying different approaches to keep subscribers happy.
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.
Spurred by Bias, Companies Are Trying to Break Open the Black Box of AI Algorithms
High-profile examples of bias are propelling a growing field of explainable machine learning.
YouTube Tech Titan Marques Brownlee’s Empire Is Growing
Brand Marketing
More than 9 million subscribers on YouTube come to Brownlee for his tech reviews.
How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition
The Macy's Day Parade, as it's known, is a great branding vehicle itself.
Infographic: How Much Influencers Like to Take a Stand
The majority of influencers are more likely to work with a cause-based brand.
4 Lessons Madison Avenue Can Learn From Silicon Valley
The reason “pivot” has become a buzzword in business is because it happens so frequently in Silicon Valley.
The First Brandweek Constellation Awards Celebrate the Remarkable Power of Marketing Teams
Winners of our Constellation Awards span 30-plus categories, from fashion and entertainment to rebrands and some truly creative activations.
Jay Shetty Went From Monk to New Media Mogul With His Message of Mindfulness
Brand Marketing
We sat down with Jay Shetty to discuss how he found success as an influencer and how he stays grounded through it all.