Infographic: How Much Influencers Like to Take a Stand

The majority of them are more likely to work with a cause-based brand

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Influencers care about their work and about who they work with. The majority of influencers are more likely to work with a cause-based brand, according to Mavrck. The influencer marketing platform found many of them (23%) want to give back as part of the campaign. Other factors for engaging include an authentic fit with the brand and if the brand has an ongoing commitment to supporting the cause.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.