Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
On Friday, Nov. 28, 1924, The New York Times carried an item on page 15 about Santa Claus making an early seasonal appearance: “With a retinue of clowns, freaks, animals and floats, the bewhiskered man in red … arrived at 9 o’clock yesterday morning.” The story, measuring just a few column inches, was a throwaway. Only in retrospect is it clear what a seminal event was in the offing: The modest procession floating down Broadway on that chilly Thursday morning was the first Macy’s Thanksgiving Day Parade.
The publicity folks at Macy’s tell us that the parade is “the nation’s most cherished holiday tradition”—which, if that’s an exaggeration, isn’t much of one.