4 Lessons Madison Avenue Can Learn From Silicon Valley

What agencies can steal from big tech

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We’ve heard it ad nauseam: The agency model is broken. Consulting companies are coming for us, and Big Tech is stealing our best people with cafeterias that promise carving stations and kombucha on tap.

As an agency based in San Francisco, we don’t see doom; we see an opportunity to reinvent ourselves. Silicon Valley is where the world comes for ideas, and we’ve spent the last few years scouring these companies for behaviors and attitudes that we can apply to our business model.

Rather

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This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.