Inside the Streaming Services' Scheduling Struggles

Outlets try different approaches to keep subscribers happy

When Disney debuted its streaming service Disney+ on Nov. 12, its original programming rollout looked less like a streaming service and more like a linear TV network.

Original series like Star Wars space western The Mandalorian and docuseries The World According to Jeff Goldblum won’t have their entire seasons dumped onto the platform all at once. Only the first episode of those shows was available on the day the platform launched, with new episodes following every Friday thereafter.

Netflix redefined the streaming space back in 2013 when it began releasing original content in binge-friendly, season-length batches.



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This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.