Inside the Streaming Services’ Scheduling Struggles

Outlets try different approaches to keep subscribers happy

Collage of shows on streaming services
Determining the right release cadence can keep consumers coming back and better serve advertising partners. Sources: Disney+, Hulu, Netflix, Hulu, and Disney+

When Disney debuted its streaming service Disney+ on Nov. 12, its original programming rollout looked less like a streaming service and more like a linear TV network.

This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.