Inside the Streaming Services’ Scheduling Struggles

Outlets try different approaches to keep subscribers happy

Determining the right release cadence can keep consumers coming back and better serve advertising partners. Sources: Disney+, Hulu, Netflix, Hulu, and Disney+

By Kelsey Sutton

November 18, 2019

When Disney debuted its streaming service Disney+ on Nov. 12, its original programming rollout looked less like a streaming service and more like a linear TV network.

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This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.