Clunky Technology Is Holding the Metaverse Back

For it to become a reality, we need to ditch the headsets

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Marketers are obsessed with the metaverse. Companies and brands are spending millions of dollars now to stake out territory, test protocols, create NFTs and gain expertise in blockchain and cryptocurrency. But consumers don’t really care that much about the metaverse. At least not yet.