The Metaverse Multiverse: How Companies Are Navigating a Virtual Wild West

South by Southwest could offer a glimpse into the emerging spaces

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In one of the zanier bookings slated for this year’s South by Southwest tech festival in Austin, Texas, billionaire mogul Mark Cuban is set to share a stage with a computer-graphic character called Zero, an anime-like avatar who sports spiky red hair and a cyborg right hand. The latter will appear via video call from an animated bunker located in a virtual world known as Nexus.

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