The Metaverse Multiverse: How Companies Are Navigating a Virtual Wild West

South by Southwest could offer a glimpse into the emerging spaces

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

In one of the zanier bookings slated for this year’s South by Southwest tech festival in Austin, Texas, billionaire mogul Mark Cuban is set to share a stage with a computer-graphic character called Zero, an anime-like avatar who sports spiky red hair and a cyborg right hand. The latter will appear via video call from an animated bunker located in a virtual world known as Nexus.

“There is a new world of virtual humans, and I’m looking forward to getting one’s perspective,” Cuban said in an email to Adweek.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in