Metaverse

Marketers Are Reassessing Their Impact in the Metaverse

CMOs have increasingly become fixated with measurement to determine if they want to experiment with the virtual world

NIKE ROBLOX NIKELAND METAVERSE — Nike says 7 million people have visited its Nike Roblox Metaverse, but how are brands really quantifying the success of virtual marketing efforts?

May 2, 2022

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The metaverse is in its infancy. It’s a new type of internet (or part of Web3, if you want to be more specific). And despite what Meta might want people to think, no one owns it or really regulates it either.