Data & Insights

The Crypto Bowl: Did the Big Game Give Crypto Exchanges a Boost 1 Month Out?

Data behind whether FTX, eToro, Coinbase and Crypto.com's spots had staying power

a gold football with a coin symbol on it
Crypto brands made a splash in the Big Game, but was that enough to keep them in consumers' minds?Adweek
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By Patrick Kulp & Paul Hiebert & Kacy Burdette

March 18, 2022

It’s been more than a month since cryptocurrency exchanges FTX, eToro, Coinbase and Crypto.com broadcast their first Super Bowl commercials in what many have dubbed the “Crypto Bowl.”

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

Headshot of Kacy Burdette

Kacy Burdette

Kacy Burdette is a photo editor at Adweek.

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