In's Super Bowl Ad, LeBron James Goes Back to 2003

Basketball legend talks to his younger self about taking chances

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook., the cryptocurrency platform headquartered in Singapore, made its Super Bowl debut with an ad titled “The Moment of Truth,” celebrating LeBron James’ career and the concept of making life-altering decisions.

Taking chances

The ad opens in 2003, and transports viewers back to a teenage James’ bedroom. There, an older James is in conversation with his younger self. A Dr. Dre CD—likely a nod to this year’s Super Bowl Halftime Show—plays on young James’ stereo as he marvels at the idea of cordless headphones, smartphones and electric cars.



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