Crypto Believers Try to Recruit You in eToro's Super Bowl Ad

The online exchange also pushes stock trades and social interaction in surrealist ad

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If your vision of cryptocurrency is a cloud of people hovering above your city waiting to lift you into their ranks, eToro has a Super Bowl ad for you.

For social trading platform eToro‘s first-ever Big Game commercial, agency partner Alldayeveryday and media firm Juice Media created a fairly literal interpretation of cloud-based chat and trading. For 30 seconds in the game’s first quarter, eToro gives potential customers a look at how current users discuss options while trading both equities and cryptocurrency… while floating toward the heavens and scaring some pigeons along the way.



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