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The rollout of 5G has transformed what it means to be a marketer in today’s world. From exploring new creative formats in content to cultivating immersive consumer experiences through leveraging strategic partners, industry professionals are harnessing the power of 5G to drive the world forward and build deeper engagement with key audiences.
Verizon’s senior vice president and chief media officer Tony Wells sat down with Adweek during Mediaweek to discuss the technology company’s unique point of view as the leading 5G provider and the importance of using next-gen technologies to innovate across media, sponsorships and marketing in an increasingly digital, highly competitive world.