As NFT Sales Slump, Brands Refocus on Utility and Security

Experts say companies selling nonfungible tokens need a game plan for providing value

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After a year in which it seemed like practically every brand scrambled to release a nonfungible token (NFT), sales of the digital ownership assets have slumped in the past few months.

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This story first appeared in the May 2, 2022, issue of Adweek magazine. Click here to subscribe.