Metaverse

As NFT Sales Slump, Brands Refocus on Utility and Security

Experts say companies selling nonfungible tokens need a game plan for providing value

Piggy bank with coins — Brands that want to be in the NFT space must be intentional about their value and mindful of security risks. Getty Images

May 2, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

After a year in which it seemed like practically every brand scrambled to release a nonfungible token (NFT), sales of the digital ownership assets have slumped in the past few months.