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A monstrous, many-legged insect and a zombie tiger leap out of screens, frightening passersby on city streets. A mystic’s giant hand breaks through a billboard and into the real world. An enormous shoebox reveals an oversize Nike Air Max sneaker that spins free from its frame, suspended in the air as if by magic.
These striking outdoor activations are proof that 3D advertising from big brands, and the demand for it, is coming of age thanks to anamorphic 3D technology, which distorts images to give the illusion of depth to amaze and entertain.