How Holograms Will Disrupt Visual Collaboration in the Workplace

It gives innovators a much better way to see their new creations

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Holograms are primed to disrupt visual collaboration as we know it. But how well do we really know visual collaboration and, for that matter, how much do we know about holograms?

Visual collaboration is not, as one might assume, a bunch of people separated by distance, connecting face-to-face over a call. That’s video conferencing. Visual collaboration involves engaging ways of using technology to bring information together in one space, accessible from multiple locations.

And as for holograms, it seems, they’re somewhat misunderstood.

In fact, there was an awful lot of hologram controversy surrounding Super Bowl LII, after fans were promised a hologram of Prince during the halftime show.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in