With Upfront Ad Dollars Shrinking, CTV Could Bring Much-Needed Flexibility to TV Buying

The coronavirus pandemic has halted upfront season, accelerating the TV industry's embrace of ad tech—but this poses dilemmas.

The CW Delays New Season to January, Will Air Mostly Acquired and Unscripted Shows in Fall

The CW is delaying its new season to January, and will air mostly acquired and unscripted shows in the fall amid continued Covid-19 uncertainty.

Advertisers Plan on Spending One-Third Less in This Year’s Upfront

Advertisers are planning on spending 33% less in this year’s upfront, according to a new survey, representing close to $7 billion in lost ad revenue.

Univision Explains Importance of Targeting Latinx Audiences During the Pandemic

In its virtual briefing for marketers, Univision explained why the Latinx audience is vital and should be targeted in upfront buys.

Telemundo Touts Multiplatform Gains, Pandemic Pivots as Upfront Event Is Postponed

In lieu of its usual upfront event, Telemundo created a video for marketers previewing its new shows and touting its multiplatform gains.

How the Covid-19 Crisis Is Reforming TV’s Supply Chain

One of linear TV’s biggest problems is excessive frequency.

NBCUniversal Eyes 15-Second Ad Reduction, Aims to Transform Industry During Pandemic

NBCUniversal hopes to transform the TV advertising industry during the pandemic, continuing to push for ad load reductions.

Fox Sports Meets With Agencies Again to Jumpstart NFL Talks Following Schedule Release

Fox Sports held another round of virtual town halls with agencies to help jumpstart talks about the upcoming NFL season.

Fox Sets Largely Pandemic-Proof Fall Schedule, With Most Series Already Filmed

Fox network has unveiled a largely pandemic-proof fall schedule, assuring advertisers that plenty of new shows will air next season despite Covid-19.

With Upfronts Week Canceled, Here’s What Presenters Are—and Aren’t—Doing Instead

Here’s an updated list of each upfronts week presenter’s new strategy, and how they'll share their messaging with clients.