30-Second Ads Are Finally Evolving Thanks to GroupM's Ad Innovation Accelerator

BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube join the effort for ad innovation

TV Advertisers can finally take a break from traditional 30-second ad breaks.

Today, GroupM, WPP’s media investment group, announced the launch of its Ad Innovation Accelerator, a program focused on evolving traditional ads and creating more engagement between advertisers and audiences.

“We want to make sure that we’re positioning clients for success in this space, and we see the added value that comes from these innovations that are happening in the living room,” Mike Fisher, executive director of investment innovation at GroupM U.S.,

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