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Amazon is the latest streaming company to join TV upfront week, following YouTube’s addition in 2022 and Netflix’s entrance last year.
The company will host its first upfront week presentation on Tuesday, May 14, at Pier 36 in New York, with a reception after the event.
During its presentation, the tech giant plans to highlight its extended media and streaming offerings, including Prime Video, Prime Video Sports, Twitch, Amazon Music and Freevee.
In addition to Freevee, Prime Video’s ad-supported tier, an opt-out service that had an estimated reach of more than 115 million in the U.S.
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