Everything You Need to Know About Using Prime Video's Ad Tier

From opting out of the ad-supported experience to the brands to watch

Prime Video is now looking to extend its ad reach thanks to shows like Reacher.

Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming the latest entrant in a crowded AVOD space.

Unlike competitors Disney+ and Netflix, Prime Video’s ad tier is opt-out rather than opt-in. Prime Video costs $14.99 per month as a stand-alone service, and consumers can now pay an additional $2.99

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