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TelevisaUnivision is switching things up for its TV upfront event.
Top line
Today, TelevisaUnivision announced that it’s returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a “Casa Cultura.”
Between the lines
This year, the company is leaving Pier 36 for the new venue and bringing a unique approach to its upfront event, creating an experiential day-long activation that looks to immerse marketers in Latinx culture and bring the Hispanic audience to the forefront of ad plans.
TelevisaUnivision’s Casa Cultura will open its doors with a presentation featuring Donna Speciale, president of U.S.
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