TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue

The company's event will take place on May 14

TelevisaUnivision is switching things up for its TV upfront event.

Top line

Today, TelevisaUnivision announced that it’s returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a “Casa Cultura.”

Between the lines

This year, the company is leaving Pier 36 for the new venue and bringing a unique approach to its upfront event, creating an experiential day-long activation that looks to immerse marketers in Latinx culture and bring the Hispanic audience to the forefront of ad plans.

TelevisaUnivision’s Casa Cultura will open its doors with a presentation featuring Donna Speciale, president of U.S.

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