TV Upfronts

TelevisaUnivision Adds Super Bowl Broadcast to Upfronts Pitch

Spanish-language streaming service Vix passed 30 million monthly active users

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It’s been a busy time for TelevisaUnivision, completing its first full year as a combined company and rolling out a plethora of content and products, including fast-growing streamer Vix.

For the company, 2022 was about transformation, and 2023 is focused on differentiation, ad sales chief Donna Speciale told Adweek ahead of TelevisaUnivision’s Tuesday morning upfront week presentation in New York.

“Our audience is just such a powerhouse. It has been growing, and clients are now realizing the potential and the growth potential of it, building their business and driving growth in this crowded ecosystem,” Speciale said.

Based on continually increasing demand, TelevisaUnivision left the Javits Center for new venue Pier 36 this year.




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