Adweek Podcast: Why HHM Is More Than Translating Ad Copy Into Spanish

Breaking down recent campaign strategies targeting Hispanic and Latinx consumers

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On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by creative strategy consultant Michael Leon-Rivera and Legendary Entertainment head of social media and digital marketing Sandy Archila to break down recent campaign strategies for targeting Hispanic and Latinx consumers to find out what works (and what doesn’t).

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.