How the Biggest Streaming Services Stack Up Heading Into 2024

Rebrands, consolidation and AVOD set the tone

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The 2023 TV landscape became the year of AVOD.

Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances. However, the year was also marked by consolidation and rebranding, which are trends that will likely continue in 2024 and beyond.

As part of Adweek’s year-in-review coverage, we took a deep dive into the major streaming services, how they compare at the end of a transformative year and what 2024 might bring.

Here are the biggest takeaways from the state of streaming heading into the new year:

Netflix’s big numbers

Netflix had an unexpectedly great year.




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