The Most Important Things 28 TV Execs and Insiders Learned in 2023

From streaming flexibility to old reality franchises having Golden moments

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry.

So, as part of Adweek’s year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year.

From focusing on flexibility as the industry shifts toward streaming to older reality franchises like Survivor and The Bachelor having new, Golden moments as networks leaned on unscripted, here are the most important lessons learned by TV execs, ad sales chiefs and buyers in 2023:

Dani Benowitz, president, U.S.

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