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Netflix is back in the (in-person) TV upfront rotation.
Top line
After suddenly shifting to a virtual event last year, the streaming company will make its in-person upfront debut on May 16 at Manhattan’s Pier59 Studios. However, the event won’t be a traditional upfront presentation.
Between the lines
This year, Netflix will host The Netflix Experience, an interactive, immersive event open for partners all day at Pier59 Studios.
The company had originally planned its inaugural in-person upfront presentation at the Netflix-owned Paris Theater last year, but it pivoted to a virtual event due to concerns about disruption from the Hollywood writers strike.
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