Born Free Foundation Puts Spotlight on Wildlife Decline With ‘Nature’s Closing Down Sale’
LONDON—Born Free Foundation has released a 60-second “closing down sale” spoof ad to raise awareness of wildlife population decline. Created by agency Engine, the online spot forms part of a [...]
Ikea Pledges to Make 50% of Its Food Plant-Based, Reflecting a Shift in Consumer Diets
Ikea, mirroring the shift in American consumers’ diets, will amp up its plant-based food options and cut down on red meat in a phased rollout of new products over the [...]
SodaStream Recruits Snoop Dogg for Holiday Ad About Simple Pleasures and Sustainability
Many people’s holiday celebrations will look different this year, including at Snoop Dogg’s place. There, the famously chill rapper and ubiquitous ad man plans to build life-sized gingerbread houses, lay [...]
HP’s Beautiful Holiday Ad Brings Gen Z Activists’ and Scientists’ Dreams to Life
With these brilliant minds in charge, the future actually looks bright.
Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
The new biodegradable packaging could create confusion and recycling cross-contamination.
This Online Grocery Store Only Stocks Purpose-Driven Brands
Hive embraces socially conscious companies that have been overlooked by bigger stores.
How Walmart Plans to Become a Force for Good
The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.
Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing
Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.
Will This Greenpeace Deforestation Animation Make You Question Your Food Choices?
Emotive spot by Mother highlights impact of meat consumption on the environment.
General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions
GMC has unveiled its highly anticipated "supertruck" for 2022.
Bulleit Is Working With American Forests to Plant 1 Million Trees, Expand Urban Green Space
The new initiative acknowledges the interdependence between conservation and community support.
Would You Like to Know the Carbon Footprint of Your Meal?
Transparency is part of Panera's initiatives to reduce greenhouse emissions.
Ikea Canada Wants to Buy Your Furniture on Black Friday
It's the retailer's latest commitment to sustainability.
Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff
The DTC brand's natural products get a bold, upbeat introduction in a new 30-second TV spot.
Mealtime Is ‘Less Wasteful, More Graceful’ in Ikea’s Elegant Ode to Kitchen Choreography
For this elegant, eco-minded couple, whipping up a meal means raiding the refrigerator for last night’s leftovers and working in complete sync to put dinner on the table. And alongside [...]