The partnership marks Kroger Precision Marketing’s second demand-side-platform partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising.
Amazon's ad business grew to $11.8 billion, representing 8% of its total revenue.
The deal between Best Buy and CNET represents a significant innovation in retail media, one analyst said, and could mark a turning point as more retailers and publishers partner or [...]
The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
Luke Kigel of Kimberly-Clark on the evolving landscape of CPG marketing and shopper behavior.
Plastic production decreased during the pandemic, but it didn't stay that way.
Nathalie Gerschtein of L’Oréal on navigating the ever-evolving beauty industry landscape.
Based on conversations with experts, analysts and the retailers themselves, ADWEEK compiled a list of the most important retail media networks for advertisers to know in 2024.
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
Ajay Sharma of Bayer shares how agility, innovation and strategic partnerships drive success.
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, raised $7 million in an initial funding round.
Turo CMO Andrew Mok talks putting cars to better use and empowering drivers.
America's once-favorite beer is still underperforming in sales and public perception.
In this episode of Brave Commerce, Mir Zaman, vice president of Commercial Operations at Spectrum Brands, shares insights on leadership, innovation and adaptability, offering strategies for navigating dynamic business landscapes [...]
Are Retail Brands Keeping Up With Women's Sports?
For the 12th year running, ThredUp today released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what [...]
