Now Isn’t the Best Time for Aspirational Celebrity Marketing

As people across the country continue to suffer, resentment toward tone-deaf celebrities is building.

5 Things We Learned About DJ Khaled From His Talk at Challenger Brands

DJ Khaled opened up about his priorities and take on brand partnerships at Adweek's Challenger Brands Summit.

Shay Mitchell and the Evolving Power of Social Influence

The Pretty Little Liars actress is an influencer herself, but she doesn't use them for her travel brand Béis.

This Social Media Strategist Says Training as a Doctor Made Him a Better Marketer

Online networker Moshe Isaacian of Laundry Service hasn't looked back after leaving medicine and joining Laundry Service.

How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers

Businesses that cultivate influencer programs and create content to engage the African American community will build more meaningful and lasting brand relationships.

Greta Thunberg Wants to Trademark Her Name

Greta Thunberg, the 17-year-old climate activist, filed trademarking paperwork last week.

These Are the 19 Celebs You Saw in Sabra’s Super Bowl Ad

Sabra Dipping Co. aired its first Super Bowl commercial during the second quarter of the game with a star-studded cast.

Why Influencers Are Focusing on the Bigger Picture as Advocates

We don’t have time for people selling weight-loss teas while the Amazon burns.

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

The NBA superstar has enjoyed a long, authentic career of partnerships.

Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

The Duke and Duchess of Sussex have 10 million Instagram followers, a trademark application and soon, more freedom. What will they do with it?