Why Influencers Are Focusing on the Bigger Picture as Advocates

We don’t have time for people selling weight-loss teas while the Amazon burns.

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

The NBA superstar has enjoyed a long, authentic career of partnerships.

Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

The Duke and Duchess of Sussex have 10 million Instagram followers, a trademark application and soon, more freedom. What will they do with it?

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster

The Goop founder took the stage at NRF to chat about starting a business and more

Emilia Clarke Is Clinique’s First Celebrity Ambassador

For the first time, Clinique is embracing a standard in beauty industry marketing with Emilia Clarke as ambassador.

Kylie Cosmetics Names Beauty Industry Veteran as CEO

Kylie Cosmetics named Christoph Honnefelder as its CEO and announced the completion of a majority stake sale to Coty.

Rodan + Fields Wants Its Consultants to Be Influencers

Elisabeth Charles said Rodan + Fields always knew the power of recommendations.

FabFitFun Is Putting Its Influencer Partnerships on TV

FabFitFun is doubling its TV spend for 2020, with 20 spots currently in production.

3 Ways Influencer Marketing Will Further Mature in 2020

Trust, audio and transparency will lead the way for influencer marketing in 2020.

Greta Thunberg Breaks Record as Time Person of the Year

Swedish teenage climate activist Greta Thunberg was named Time's Person of the Year for her voice on the biggest issue facing Earth.