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‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions

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“You could argue that this is injecting toxicity into a vain, superficial, eye-roll, influencer culture,” said Giselle Ugarte, director of marketing and communications at Media Bridge Advertising.

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The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost

She increased the sales rank of one product by 110,071%.

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These Graduates Took Agency TikTok Handles Hostage, and Won’t Give Them Back Until They Get a Job

Two graduates are holding TikTok handles hostage while looking for attention—and jobs.

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UGC is Dead. Now What Are Brand Partners to Do?

User-generated content (UGC) has long been the go-to creative solve for brands looking for free social assets. But as the creator economy evolves and even casual fans start to know [...]

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5 Things to Know to Win Over the Luxury Gen Z Consumer

Brands can—and should—embrace the Gen Z luxury market now and take risks.

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Invisalign Taps TikTok Influencers Like Charli D’Amelio and Gains Social Clout

Invisalign sales among teenagers jumped 25% in Q3.

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Brands Need to Stand Up for Nonpartisan Issues This Election Season

Brands, don't mistake bipartisanship for nonpartisanship.

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Brands Can Benefit From Partnering With Influencers Who Are Outspoken on Cultural Issues

Though this wasn’t always the case, as brands used to avoid collaborations where people were too outspoken on issues.

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How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’

By the time the L.A. Lakers were crowned champions, several dozen athletes were wearing the apparel brand's clothing.

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Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok

The extra time is seen as a positive, but not a game-changer.

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Threat of TikTok Ban Shows the Need for Ownership Urgency for Personal Brands

Why social media personalities need to have their own digital platforms.

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US Navy Taps YouTube Creators for Sailor VS Recruitment Campaign

The influencer marketing effort is aimed at showcasing its diversity of jobs.

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What You Can Learn From the McDonald’s-Travis Scott Partnership

The collaboration has been a hit so far, but marketers should always weigh the risks.

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Selena Gomez Launches Her ‘Feel Good’ Rare Beauty Brand

Debut campaign focuses on building community to drive sales despite pandemic slump.