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Brands Need to Stand Up for Nonpartisan Issues This Election Season

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Brands, don't mistake bipartisanship for nonpartisanship.

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Brands Can Benefit From Partnering With Influencers Who Are Outspoken on Cultural Issues

Voice

Though this wasn’t always the case, as brands used to avoid collaborations where people were too outspoken on issues.

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How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’

By the time the L.A. Lakers were crowned champions, several dozen athletes were wearing the apparel brand's clothing.

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Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok

The extra time is seen as a positive, but not a game-changer.

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Threat of TikTok Ban Shows the Need for Ownership Urgency for Personal Brands

Why social media personalities need to have their own digital platforms.

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US Navy Taps YouTube Creators for Sailor VS Recruitment Campaign

The influencer marketing effort is aimed at showcasing its diversity of jobs.

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What You Can Learn From the McDonald’s-Travis Scott Partnership

The collaboration has been a hit so far, but marketers should always weigh the risks.

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Selena Gomez Launches Her ‘Feel Good’ Rare Beauty Brand

Debut campaign focuses on building community to drive sales despite pandemic slump.

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How to Approach Legal Issues With CGI Influencers

Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $125 million. More than 80,000 people per month stream her songs, [...]

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HBO’s Lovecraft Country Influencer Kits Support Black-Owned Businesses

Curated products and historical facts build buzz for the new horror drama series.

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This Pumpkin Sugar Scrub Was Inspired by Olympian Shawn Johnson East’s Family Recipe

Tula's new product has already sold out at 200 Ulta locations.

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Influencer Shopping App LikeToKnow.It Brings Video to the Platform

Currently in the world of social media, there’s no denying that short-form video is king. Thanks to the growth of TikTok, a popular app that saw explosive growth during the [...]

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What Brands Should Know in the (Unlikely) Event of a TikTok Ban

It’s crucial to be aware of how a TikTok ban would impact their customers and selling strategy, and to develop a plan of action that makes sense.

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