MLB’s Francisco Lindor Talks Branding, Instagram and Bat Flips

The Cleveland Indians shortstop brings his mom into his social strategy.

YouTuber Grace Helbig Made a Poke Bowl in a Moving Kitchen To Promote Glad Press’n Seal

Video brings whimsy to household product.

Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

Some wonder if there is (or was) a bubble and how that might affect marketers.

How Women Are Dominating the Influencer Marketing World

They're reshaping advertising for products with their authority.

Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Much of what we’re seeing with podcasts rings true to the rise of social media mavens.

Real and Virtual Influence Collide as Bella Hadid Kisses Lil Miquela for Calvin Klein

Was this the moment CGI influencers went mainstream?

YouPorn Launches the First X-Rated Virtual Influencer

The adult site is the latest brand to hop on the growing trend of CGI-rendered social media stars.

How Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Dating

The goal is to create an authentic partnership that consumers can relate to.

The Most Marketable Future NFL Stars Explain What They Need From Brands

The Chosen Event brought together the top football players in the draft.

KFC Created a ‘Virtual Influencer’ Colonel Sanders, Mocking Marketing’s Newest Odd Trend

He's hot. He's cool. He's living his best artificial life.