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Why Brands Might Want to Reconsider Upcoming Influencer Campaigns

New study suggests that the average consumer can spread the word just as well.

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5 Ways to Take the Ivy Park Approach to Marketing

Beyonce knows how to prime her audience for Icy Park.

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Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written

Kids in influencer posts—sponsored posts, in particular—is still a largely unexplored arena, particularly when it comes to longer-term consequences.

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Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?

Changes are in play for influencers of color.

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Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020

Rick Astley is back, and has a song only for TikTok.

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Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch

The drink, called Cacti, drops in March and will be available in three flavors.

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A Brief Ad History of Santa Claus, the Greatest Ambassador

Santa Claus is the forever, feel-good ambassador.

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Paris Hilton Is Rebranding Herself During ‘One of the Most Empowering Times’ of Her Life

Paris Hilton discussed the future of her brand at Adweek’s Women Trailblazers Summit.

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Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight

Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.

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‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions

“You could argue that this is injecting toxicity into a vain, superficial, eye-roll, influencer culture,” said Giselle Ugarte, director of marketing and communications at Media Bridge Advertising.

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The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost

She increased the sales rank of one product by 110,071%.

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These Graduates Took Agency TikTok Handles Hostage, and Won’t Give Them Back Until They Get a Job

Two graduates are holding TikTok handles hostage while looking for attention—and jobs.

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UGC is Dead. Now What Are Brand Partners to Do?

User-generated content (UGC) has long been the go-to creative solve for brands looking for free social assets. But as the creator economy evolves and even casual fans start to know [...]

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5 Things to Know to Win Over the Luxury Gen Z Consumer

Brands can—and should—embrace the Gen Z luxury market now and take risks.

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Invisalign Taps TikTok Influencers Like Charli D’Amelio and Gains Social Clout

Invisalign sales among teenagers jumped 25% in Q3.