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Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers

Mastercard and Waze team up to offer cashless payment system to small Romanian food sellers, with the aim to expand the program in Eastern Europe.

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UK Fintech Bank Hires Fold7 for New Summer Campaign to Attract Small Businesses

Fold7 is designing the TV/VOD campaign to help freelancers and small businesses bank better.

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How Square Became a Critical Lifeline for their Customers During the Pandemic

At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition.  No one could have predicted what happened next [...]

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Transaction Data Is the Most Powerful Predictor of Future Behavior

Knowing which questions to ask is key to accessing "clean" purchase information.

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Financial Challenger Revolut Looks to Fill Key Roles Before International Marketing Push

The U.K. startup restructures after marketing director's exit.

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Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign

Uncommon London enlists a dancing lizard and a squishy brain to promote money saving app.

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Tracy Morgan and Rocket Mortgage Use the Super Bowl to Show What Certainty Can Do

Actors Dave Bautista and Liza Koshy also star in the mortgage lender's Super Bowl ad.

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The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad

The mortgage company's ad, which features a series of other athletes, is focused on defying boundaries.

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Despite a Chaotic Week on Wall Street, Investment App Robinhood Will Be in the Super Bowl

The brand faced sharp criticism for halting trading of certain stocks last week.

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On Reddit and Discord, Digital Day Traders Took On Wall Street

Users attempt to 'fight injustice and expose the system.'

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E*Trade Is Back in the Super Bowl After a 2-Year Hiatus

The Big Game

A 30-second spot will run during the second quarter.

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In TurboTax’s 2021 Ad Push, Live Experts Are Omnipresent During Filing Season

The campaign will culminate in a Super Bowl spot.

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A Crypto Wallet Brand Found a Fun Way to Mock the ‘Big Bank Bureaucracy’ in Its First Ads

Work by TBWA Paris takes a shot at "big bank bureaucracy."

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Serving Black and Latinx Communities, Banking Platform Greenwood Continues Upward Arc

Jesse Williams joins Killer Mike and Andrew Young in financial startup.

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Klarna Tempts Gamers With Free Tech Gear as Part of Its Latest Campaign

The payments provider will air 2 live events on Twitch to give players a shot at winning with a possible assist from Snoop Dogg or Lil Yachty.