E*Trade Baby Becomes Trash-Talking Pickleball Phenom in Super Bowl Ad
The E*Trade baby and new creative agency partners 72andSunny take up pickleball and trash talk in the Morgan Stanley brand’s third-straight Super Bowl ad.
Navigating the Intersection of Finance and Innovation With BNY Mellon’s Natalie Sunderland
Natalie Sunderland, chief marketing and communications officer at BNY Mellon,discusses her career transition from tech startups to joining BNY Mellon.
The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
More than half of Gen Z have missed at least one BNPL payment in the last two years.
Christina Ricci Heads Up the S.A.F.E. Squad in Digital Security Awareness Campaign
Vox Media and Zelle tapped the actress to launch S.A.F.E. Squad (Scam and Fraud Elimination) to raise awareness about making safe online payments.
Cash App and Mischief Get ‘Weird’ for New Scam Prevention Campaign
The comic re-enactments of phishing texts emphasize the absurdity of the requests that often result in very real consequences when taken seriously.
A Regular Dad Does Olympic-Level Gymnastics in Fintech Brand’s Playful Ad
Directed by the Cannes-winning filmmaking collective Traktor, the spot depicts an everyday dad surprising a crowd with his gymnastics skills.
The Marketing Journey of Chime CMO Vineet Mehra
Embracing change and redefining leadership, on this episode of Marketing Vanguard.
Insights on Building Meaningful Connections With Morgan Stanley’s Alice Milligan
Alice Milligan dives into the unique challenges and opportunities within the financial services landscape.
How Businesses Can Rethink Their Rewards Programs in the Age of Inflation
Emotional versus transactional loyalty is the new frontier.
SoFi Corrects AI’s Gender Bias in ‘Face of Finance’ Campaign
Who's good with money? Only 2% of AI-generated images showed women, prompting SoFi to create the "Face of Finance" campaign.
How Crypto Exchange OKX Is Working to Win Back Consumer Trust
CMO Haider Rafique on how the crypto exchange is speaking to consumers.
Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map
CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.
Dwyane Wade, Rosario Dawson, Ayesha Curry Join Square’s Forward Initiative
Trio join payment provider Square's new business accelerator program Forward.
TIAA’s Rhythmic Ad Urges Black Americans to Take Steps Toward Retiring Confidently
TIAA aims to #RetireInequality with new work by The Martin Agency.
Serious Business on the Virtual Playground With 3QualiTy
The fin-tech company is working to broaden access to blockchain technologies.