Read the finTech news that is shaping the industry. Find articles by subject matter experts at Adweek with insights on the latest trends in financial technology.

Financial technology marketing, also known as fin-tech marketing, is a new and improved way of marketing for financial systems and applications. This basically refers to any business using financial technologies to develop its payment options or other financial needs. Like every other facet of tech, it's constantly changing and improving. It can be a challenge just keeping up with the latest updates, which is why you're here. Read more to find out what the latest advancements in fin-tech marketing are and how they can lend themselves to your business model to bring you maximum growth.

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E*Trade Baby Becomes Trash-Talking Pickleball Phenom in Super Bowl Ad

The E*Trade baby and new creative agency partners 72andSunny take up pickleball and trash talk in the Morgan Stanley brand’s third-straight Super Bowl ad.

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Navigating the Intersection of Finance and Innovation With BNY Mellon’s Natalie Sunderland

Natalie Sunderland, chief marketing and communications officer at BNY Mellon,discusses her career transition from tech startups to joining BNY Mellon.

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The Math Isn’t Mathing: Gen Z’s Emotional State and Spending

More than half of Gen Z have missed at least one BNPL payment in the last two years.

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Christina Ricci Heads Up the S.A.F.E. Squad in Digital Security Awareness Campaign

Vox Media and Zelle tapped the actress to launch S.A.F.E. Squad (Scam and Fraud Elimination) to raise awareness about making safe online payments.

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Cash App and Mischief Get ‘Weird’ for New Scam Prevention Campaign

The comic re-enactments of phishing texts emphasize the absurdity of the requests that often result in very real consequences when taken seriously.

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A Regular Dad Does Olympic-Level Gymnastics in Fintech Brand’s Playful Ad

Directed by the Cannes-winning filmmaking collective Traktor, the spot depicts an everyday dad surprising a crowd with his gymnastics skills.

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The Marketing Journey of Chime CMO Vineet Mehra

Embracing change and redefining leadership, on this episode of Marketing Vanguard.

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Insights on Building Meaningful Connections With Morgan Stanley’s Alice Milligan

Alice Milligan dives into the unique challenges and opportunities within the financial services landscape.

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How Businesses Can Rethink Their Rewards Programs in the Age of Inflation

Emotional versus transactional loyalty is the new frontier.

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SoFi Corrects AI’s Gender Bias in ‘Face of Finance’ Campaign 

Who's good with money? Only 2% of AI-generated images showed women, prompting SoFi to create the "Face of Finance" campaign.

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How Crypto Exchange OKX Is Working to Win Back Consumer Trust

CMO Haider Rafique on how the crypto exchange is speaking to consumers.

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Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map

CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.

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Dwyane Wade, Rosario Dawson, Ayesha Curry Join Square’s Forward Initiative

Trio join payment provider Square's new business accelerator program Forward.

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TIAA’s Rhythmic Ad Urges Black Americans to Take Steps Toward Retiring Confidently  

TIAA aims to #RetireInequality with new work by The Martin Agency.

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Serious Business on the Virtual Playground With 3QualiTy

The fin-tech company is working to broaden access to blockchain technologies.