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These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

Agency Hoy Buenos Aires helps a banking platform turn cryptocurrency data into music for its radio campaign.

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Walgreens Credit Card Rewards Customers ‘For How They Live’

The product is part of a broader push into financial services.

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Meet the Credibull, a No-Nonsense Ad Mascot for Loan-Comparison Site Credible

The Credibull leads a multifaceted life, including a burgeoning romance.

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Surfing Champ Gabriel Medina Awakens a God in a Stunning Banking Ad from Brazil

Agency Leo Burnett Tailor Made helps a finance app make a splash with surfing champion Gabriel Medina...and the Greek god of the sea, Poseidon

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Visa Rebrands for the Digital Economy

The financial services company debuts a new logo and global ad campaign.

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Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign

Cabital's irreverent ad aims to make cryptocurrency more accessible.

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In the Year of Covid-19, Tech Companies Dominate Kantar’s Most Valuable Brands List

Topping Kantor's list of 100 for a third year is Amazon, followed by Apple and Google respectively.

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Building a Movement Fueled by the Social Currency of Content

CMO Sadira Furlow explains how empathy and internal alignment drove brand credibility

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This Black and White Banking Ad Is a Call to Arms for Small British Businesses

The Mettle ad campaign, created by Fold7, is its first and is a call to arms for small businesses and entrepreneurs.

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PayPal’s SVP of Marketing Leanne Sheraton Aims to Bring ‘Crypto to the People’

Leanne Sheraton shares how fintech can amplify the currency of human kindness

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Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers

Mastercard and Waze team up to offer cashless payment system to small Romanian food sellers, with the aim to expand the program in Eastern Europe.

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UK Fintech Bank Hires Fold7 for New Summer Campaign to Attract Small Businesses

Fold7 is designing the TV/VOD campaign to help freelancers and small businesses bank better.

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How Square Became a Critical Lifeline for their Customers During the Pandemic

At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition.  No one could have predicted what happened next [...]

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Transaction Data Is the Most Powerful Predictor of Future Behavior

Knowing which questions to ask is key to accessing "clean" purchase information.

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Financial Challenger Revolut Looks to Fill Key Roles Before International Marketing Push

The U.K. startup restructures after marketing director's exit.