How Crypto Exchange OKX Is Working to Win Back Consumer Trust
CMO Haider Rafique on how the crypto exchange is speaking to consumers.
Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map
CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.
Dwyane Wade, Rosario Dawson, Ayesha Curry Join Square’s Forward Initiative
Trio join payment provider Square's new business accelerator program Forward.
TIAA’s Rhythmic Ad Urges Black Americans to Take Steps Toward Retiring Confidently
TIAA aims to #RetireInequality with new work by The Martin Agency.
Serious Business on the Virtual Playground With 3QualiTy
The fin-tech company is working to broaden access to blockchain technologies.
A James Bond Villain Wants to Teach You Financial Literacy
Oscar winner Christoph Waltz appears in six online films for Allianz's global campaign.
Bizarre Financial Campaign Wants to Ring Investors’ Bells
AJ Bell aims to cut through dull, complex marketing in the category.
What the FTX Collapse and Crypto Crash Mean for Marketers
The stunning downfall has sent shockwaves through the crypto world.
Visa Gears Up for the World Cup With a Unique Fan Experience
Visa Masters of Movement is a hybrid experience featuring a pre-event NFT auction and immersive activation for fans at the FIFA World Cup Qatar 2022.
The Pop Art Banking Ad Claiming to Save the Cost of 142 Bags of Pasta in Fees
Boursorama Banque is promoting its lower fees as the cost of living crisis grows across Europe.
Fintech Revolut Invites the Underdog Into a Once Elitist Money Club
Challenger bank Revolut wants to make financial services more accessible.
Kendrick Lamar Translates Financial Success in Cash App Ad by His Creative Imprint, pgLang
The brand continues its star-studded financial literacy and management platform.
In the Old Boys’ Club of Investing, Here’s How Fidelity Used Influencers to Speak Only to Women
Finding the right social media stars is key to a credible message.
An Ad About Giving Women in Mexico Access to Credit Wins Creative Data Grand Prix
'The Unfiltered History Tour' also won its third major Cannes Lion.
Some of the shifts can be traced to the rise of “neobanks,” or those fin tech firms offering up apps, software and other technologies that help streamline mobile and online [...]