Financial technology marketing, also known as fin-tech marketing, is a new and improved way of marketing for financial systems and applications. This basically refers to any business using financial technologies to develop its payment options or other financial needs. Like every other facet of tech, it's constantly changing and improving. It can be a challenge just keeping up with the latest updates, which is why you're here. Read more to find out what the latest advancements in fin-tech marketing are and how they can lend themselves to your business model to bring you maximum growth.
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How Crypto Exchange OKX Is Working to Win Back Consumer Trust

CMO Haider Rafique on how the crypto exchange is speaking to consumers.

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Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map

CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.

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Dwyane Wade, Rosario Dawson, Ayesha Curry Join Square’s Forward Initiative

Trio join payment provider Square's new business accelerator program Forward.

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TIAA’s Rhythmic Ad Urges Black Americans to Take Steps Toward Retiring Confidently  

TIAA aims to #RetireInequality with new work by The Martin Agency.

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Serious Business on the Virtual Playground With 3QualiTy

The fin-tech company is working to broaden access to blockchain technologies.

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A James Bond Villain Wants to Teach You Financial Literacy

Oscar winner Christoph Waltz appears in six online films for Allianz's global campaign.

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Bizarre Financial Campaign Wants to Ring Investors’ Bells

AJ Bell aims to cut through dull, complex marketing in the category.

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What the FTX Collapse and Crypto Crash Mean for Marketers

The stunning downfall has sent shockwaves through the crypto world.

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Visa Gears Up for the World Cup With a Unique Fan Experience

Visa Masters of Movement is a hybrid experience featuring a pre-event NFT auction and immersive activation for fans at the FIFA World Cup Qatar 2022.

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The Pop Art Banking Ad Claiming to Save the Cost of 142 Bags of Pasta in Fees

Boursorama Banque is promoting its lower fees as the cost of living crisis grows across Europe.

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Fintech Revolut Invites the Underdog Into a Once Elitist Money Club

Challenger bank Revolut wants to make financial services more accessible.

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Kendrick Lamar Translates Financial Success in Cash App Ad by His Creative Imprint, pgLang

The brand continues its star-studded financial literacy and management platform.

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An Ad About Giving Women in Mexico Access to Credit Wins Creative Data Grand Prix

'The Unfiltered History Tour' also won its third major Cannes Lion.

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Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs

Some of the shifts can be traced to the rise of “neobanks,” or those fin tech firms offering up apps, software and other technologies that help streamline mobile and online [...]