Klarna Tempts Gamers With Free Tech Gear as Part of Its Latest Campaign
The payments provider will air 2 live events on Twitch to give players a shot at winning with a possible assist from Snoop Dogg or Lil Yachty.
Truist Financial’s New Top Marketer Is Former H&R Block CMO
Vinoo Vijay replaces Susan Somersille Johnson as chief marketing officer.
Why Acorns’ CEO Is Looking to the Gaming Industry for His Next Hire
He's hoping to channel the addictive nature of social media and games into the fintech app.
PayPal Survived the Dot-Com Bubble and Swept the Digital Financial Services Industry
Its founders also kept innovating with future tech projects, such as Facebook and YouTube.
How Do You Convey ‘Speed’ in a Static Outdoor Ad? Paint It in Mere Minutes
BBH London's Western Union ad was created by speed painter Dave Sharp.
The Time for Contactless Payment in America Has Arrived
Especially now, people want to walk into a store, grab what they need, then walk out.
How This New App Turns Streaming Data Into Income for Black Consumers
Angela Benton is founder and CEO of Streamlytics, the company that launched the Clture app in April.
Visa Is Acquiring Fin-Tech Firm Plaid, Which Powers Venmo and Robinhood
The platform, founded in 2013, will operate as a stand-alone subsidiary.
Life, Annuity Insurers Beware: Speed Up or Be History
Once upon a time, insurance underwriters had more time to weigh risk. Now, they’re in an Amazon world, a financial advisor told InsuranceNewsNet.com.
Mobilize Your Retail Banking to Make It Truly Wonderful
It’s always around this time of year when I start to think about “It’s a Wonderful Life” It might be an odd leap into digital disruption in retail banking, but [...]
3 Reasons Banks Market on Twitter Most in Social
Tweeting bankers may feel counterintuitive — it’s a short space for content in a profession known for verbosity. But it’s true — bankers prefer Twitter to the other social channels [...]
AIG Executive Pay Rankles Banking Consumers
The Reuters headline reads “AIG Returns to Pre-Bailout Paydays for CEO, Top Executives,” and consumers were already ranting on Sunday on Facebook about entitled financial services giants cheating the taxpayer. [...]
FinServ Content Marketing Needs to Be Silo-Free
The good news is financial services marketers are learning that cross-channel content marketing works. The bad news is there are still organizations where social is separate from SEO, media relations [...]
Banks: Consumers Fearing Job Loss May Be Great Prospects
Counterintuitive for financial services marketers, sure. But banks could really benefit from targeting consumers who are afraid of losing their jobs and never recovering from the Great Recession, because that’s [...]
Emotion Sells FinServ Products, Too
Marketers in every vertical know emotions sell products. Financial service marketers are no different, so here’s a guide to four ways to employ emotion in FinServ marketing.
