Cash App and Mischief Get ‘Weird’ for New Scam Prevention Campaign

The ads imagine phishing texts if they happened in person

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If you’ve spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails from suspicious “customer service agents” alerting you to an issue with your account, this new scam prevention campaign from Cash App may be as triggering as it is entertaining.

The “If It’s Weird For Real, It’s Weird For Real” campaign coincides with the holiday season—an especially busy time for scammers, with a AARP report finding 80% of U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in