Portrait of Reid Litman

Reid Litman

Reid Litman is a global director with Ogilvy Consulting. He focuses on growth strategy, community-building and innovation projects for top brands and creators looking to connect with youth culture. Litman also contributes to Ogilvy’s Center for Behavioral Science and Ogilvy’s Gen Z Pulse offering, a platform to connect brands with the pulse of youth culture and the creator economy through ‘instant panels’ and youth councils.

Alt Image Text

The Math Isn’t Mathing: Gen Z’s Emotional State and Spending


More than half of Gen Z have missed at least one BNPL payment in the last two years.