Reid Litman
Reid Litman is a global director with Ogilvy Consulting. He focuses on growth strategy, community-building and innovation projects for top brands and creators looking to connect with youth culture. Litman also contributes to Ogilvy’s Center for Behavioral Science and Ogilvy’s Gen Z Pulse offering, a platform to connect brands with the pulse of youth culture and the creator economy through ‘instant panels’ and youth councils.
The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
More than half of Gen Z have missed at least one BNPL payment in the last two years.