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Fin-tech marketing tends to be dry and product-focused. Nordic company Vipps MobilePay breaks the mold with a new film celebrating its ease of use with an elaborate gymnastics routine.
Directed by the Cannes-winning filmmaking collective Traktor, the “Makes Difficult Easy” spot from creative agency &Co./NoA shows a group of parents watching their kids’ gymnastics meet and dodging the responsibility of collecting money for their summer camp.
One dad suggests using a MobilePay Box, before unexpectedly jumping onto the gym floor to start doing ribbon gymnastics.