TIAA's Rhythmic Ad Urges Black Americans to Take Steps Toward Retiring Confidently  

The financial fund aims to #RetireInequality with new work by The Martin Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Retirement equity fund TIAA and The Martin Agency are taking bold steps—literally—to address the massive financial disparity plaguing Black Americans pondering retirement. 

The financial services firm and its AOR have launched “Stepping Further,” the latest initiative in its #RetireInequality campaign, to draw attention to a sobering stat: 54% of Black Americans currently do not have enough of a financial cushion to retire.

Both the initiative and the campaign’s 30-second spot, “The Steps We Take,” pay homage to step, a form of dance in which the body is used to create sound.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in