Why Brand Transformation Can Only Happen With the Demise of Silos

Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.

The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

Jordan Bitterman, CMO of The Weather Company, discuss the evolving use of data as a marketing tool.

Samsung’s CMO on Working With Creators and Why Casey Neistat Is the Brand’s ‘Creator in Chief’

Marc Mathieu also unveiled a new ad promoting the Galaxy Note 8’s fun text messaging features.

Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

Index Exchange’s Andrew Casale explains what's happening in programmatic advertising.

Why Visa Is Betting on the Internet of Things for Digital Payments

The company wants to be known as more than a plastic credit card.

YouTube Addresses Brand Safety, Viewability Concerns in Pitch to European Advertisers

Platform will also start to highlight brands’ 6-second ads

4 Ways Diageo Is Taking Control of Making and Tracking Its Digital Ads

The brand recently launched a program to grade media partners.

Here’s What P&G Has Learned Since Demanding Advertising Transparency 9 Months Ago

Marc Pritchard says companies are stepping up.

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search

Search-advertising company Kenshoo says it brings together branding and performance marketing.

Facebook Is Making Its Biggest Play to Improve Brand Safety, but Is It Enough to Gain Marketers’ Trust?

Two new tools show ads ran and set guidelines for how creators can make money off of the platform.