The Weather Company's CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

Connected products will provide a firehose of insight

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The digital transformation that is building speed with brands and agencies alike will increasingly be powered by more nimble use of data derived from IOT connections, then filtered through AI’s machine learning by executives that have the merged mindset of a CMO and a CIO.

And while that mouthful of reality hasn’t been fully digested by the brand maketing ecosystem, Jordan Bitterman, CMO of IBM’s The Weather Company, sees it close at hand thanks to the connected appliances and products around us.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in