Samsung’s CMO on Working With Creators and Why Casey Neistat Is the Brand’s ‘Creator in Chief’

Marc Mathieu also unveils a fun new ad at Dmexco

COLOGNE, GERMANY—Samsung’s chief marketing officer said everyone with a mobile phone in their pocket can be a creator, as the company unveiled a new ad at Dmexco today.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.