Ad Tech's Biggest Event Dmexco Will Be Virtual Only

The plans to run a hybrid in-person and digital show have been scratched

Dmexco will now be a completely virtual event due to the global impact of the coronavirus pandemic.

Ad tech’s big industry event, usually hosted in Cologne, Germany, was slated to commence as a hybrid in-person and digital conference, but a lackluster response to that concept caused host venue Koelnmesse to change course.

“Out of concern for the health of their employees and customers, and in light of the travel restrictions to which individual countries and companies are subject, many of our exhibitors are not yet ready for an onsite trade fair.

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