Consumers' Trust in Brands Has Fallen to a New Low. Surprised? Probably Not

In Dmexco keynote, Salesforce’s CMO outlines why consumers are so wary—and what brands can do about it

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Last September, in the wake of news that the now-defunct Cambridge Analytica had harvested the personal data of millions of Facebook members without their consent and then deployed it for shady political purposes, Mark Zuckerberg found himself beneath the hot lights of a Congressional hearing. Looking uncomfortable in his navy blue suit, sometimes stammering his responses, the Facebook founder offered many an explanation and apology, including:

“It will take some time to work through all of the changes we need to make, but I’m committed to getting it right.”

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