What CMOs Need to Know About Synthesizing Ad Tech and Mar Tech

Adweek led a Slack chat ahead of Dmexco with 4 industry leaders about this year's hot topic

Adweek held an online panel with (clockwise from top left) Arun Kumar, CTO/CDO, IPG; Suzanne O’Kelley, vp, product for buyers, Xandr; Bobby Jania, vp, product marketing, Salesforce; and Des Cahill, vp, CMO, Oracle CX. Illustration: Augusto Costanzo for Adweek

According to the latest Gartner CMO Spend Survey, companies are spending nearly one-third (29%) of their marketing budgets on mar tech—up from 22% in 2017—with 9% of participating CMOs claiming that “marketing innovation” will be a key part of their practice in 2019.

This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.