What CMOs Need to Know About Synthesizing Ad Tech and Mar Tech

Adweek led a Slack chat ahead of Dmexco with 4 industry leaders about this year's hot topic

According to the latest Gartner CMO Spend Survey, companies are spending nearly one-third (29%) of their marketing budgets on mar tech—up from 22% in 2017—with 9% of participating CMOs claiming that “marketing innovation” will be a key part of their practice in 2019.

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.