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COLOGNE, GERMANY—Execs from Facebook, Google, Pinterest, Snapchat and more are crowding the halls of Dmexco, but perhaps the most interesting company here is Amazon.
As brands have complained about the duopoly of Facebook and Google controlling most of the digital ad ecosystem, Amazon is on the lips of consumer-packaged goods and retail brands as digital’s third big player, and the Seattle-based ecommerce giant is quietly talking to marketers about its ad offering this week and speaking on a few panels.