DMEXCO

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search

Brings together branding and performance marketing

Amazon is making a big impression at Dmexco. Getty Images

By Lauren Johnson

September 13, 2017

COLOGNE, GERMANY—Execs from Facebook, Google, Pinterest, Snapchat and more are crowding the halls of Dmexco, but perhaps the most interesting company here is Amazon.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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