2 WPP Agencies Are Starting a New Service Focused Specifically on Amazon

Mindshare and Possible join forces with an eye toward Prime

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WPP firmly believes that the future belongs to Amazon.

Less than two months after acquiring Amazon-only consultancy Marketplace Ignition, the holding group’s media agency, Mindshare, and its performance marketing agency, Possible, which is based near Amazon’s Seattle headquarters, have joined forces to offer clients a shared service combining media and ecommerce “across the entire Amazon ecosystem.”

The product will reportedly include media planning and buying, ecommerce optimization, analytics, “innovation services” tailored to specific products like Dash and Alexa, and a unit focused only on the 64 percent of U.S.



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